The Great Logo Quiz

Logos are all around us. In this world of consumer goods it is important to have a logo that people recognise immediately and associate with your brand. Let's face it, some people will buy goods purely because of the label/logo.We are bombarded with these images daily, but how many of them do you really recognise?
DOWNLOAD the MS-Excel file (457 KB), there are 120 of the most common worldwide logos, ranging from cars to electrical goods, clothes designers to alcoholic drinks. Some of them are easy (such as Peugeot, below left), while others are very hard (would you have known the Building Society Association coat-of-arms, below centre?), while others have had their name obscured to make it a bit more taxing (e.g. Lancia's insignia, below right, normally has 'Lancia' written across it).